London Continues to Lead Hospitality Sales Growth in August

by | Sep 15, 2025 | Sales Figures

london pub in SW1

The latest figures from S4labour show a 2.9% increase in hospitality sales in August 2025 compared to the same period last year, with London once again driving the uplift. The capital saw a standout 10.5% rise in like-for-like sales, while non-London regions recorded a modest increase of 0.9%.

Dry-led venues across the UK were up 2.4%, with London dry-led sites outperforming at 9.2% growth. Outside the capital, dry-led venues saw a smaller uplift of 1.1%. Wet-led sites experienced a 4.2% increase overall, with London wet-led venues surging by 12.1%, compared to a marginal 0.4% rise in non-London areas.
Richard Hartley, Chief Growth Officer at S4labour, commented:
“London’s strong performance this August was likely boosted by the warmer, more settled weather compared to last year, which encouraged greater footfall across both wet-led and dry-led venues. However, ongoing cost pressures and more cautious consumer spending continue to temper growth outside the capital.”

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