February brings 3.5% uplift to sales

by | Mar 5, 2024 | Sales Figures

The latest sales data from S4labour has revealed that hospitality sales were up 3.5% overall in February, compared to the same month last year.  

This uplift was driven by sales in London, which saw an increase of 8.5% overall. Outside of the capital, overall sales were up 2.3% year-on-year.  

Wet-led sites across the country saw a decline of 0.2%, however, dry-led sites were up 5.6%.  

Chief Growth Officer at S4labour, Richard Hartley, commented: “This year being a leap year meant that there was an additional day of trading in February, which has played its part in the year-on-year increase, though it is not entirely responsible for the uplift.”  

Other Articles You May Like...
Hospitality Sales Up 0.9% in November

Hospitality Sales Up 0.9% in November

The latest figures from S4labour reveal a steady performance for UK hospitality in November 2025, with overall like-for-like sales up 0.9% year-on-year. London continued to lead the way, posting a 6.7% uplift compared to November 2024, while non-London regions saw a...

read more
Butcombe Pubs & Inns

Butcombe Pubs & Inns

CASE STUDY - BUTCOMBE PUBS & INNSDriving Guest Experience with Operational ExcellenceUsing S4labour, Butcombe Pubs & Inns are boosting sales and improving the guest experience by deploying teams more effectively and building habits that deliver long-term...

read more