Bestway Retail partners with S4labour

Leading rota, people and payroll supplier, S4labour has announced its partnership with Bestway Retail Limited.  

S4labour are now the preferred supplier to Bestway, which is comprised of over 3000 stores across the U.K. Operating under three fascia groups – Costcutter, Best-one and Bargain Booze, all Bestway stores will benefit from the labour and cost management tools, designed to save them time and money.  

Leanne Matthews, Head of Central Operations at Bestway Retail, commented: “Bestway is excited to announce this partnership with S4labour. We are always striving for our retailers and forecourt operators to save more money and grow profits, and S4labour provides the tools needed to do just that.”  

The end-to-end software streamlines all labour-related processes, providing retailers and forecourt operators with the right tools to optimise scheduling, timekeeping, and payroll. 

Garry Craft, Managing Director of Retail at S4labour, commented: “This partnership with Bestway is a great milestone for S4labour. We are really be pleased to be the recommended software for thousands of retailers, helping them to manage all of their labour-related processes in a way that saves them time and helps them to grow sales. We have great momentum in the industry right now, with our Nisa strategic partnership last September, and now this. We are really proud to be working with the best in the industry.”  

S4labour will be at the Bestway Retail Expo on Wednesday 15th May in Coventry. They can be found in the innovation area, ready to meet and discuss any questions regarding their time and money-saving tools.  

James Legget, Operations Manager at Zola Ltd, commented: “The tools S4labour provide have helped us save 15 hours per store, per week in our staffing hours, and allowed us to accurately manage holiday and sick pay. As a result, we have already seen the payback from using the system.”  

“The real advantage of having S4labour is it just takes care of everything – from staff rotas to the payroll systems. The investment into S4labour was well worth it because it saves me a lot of time and makes it all more accurate as well because people can see on a day-to-day basis what hours they’ve worked; what their holiday entitlement is – everyone just knows where they are.”  – Peter Patel, Costcutter Retailer

April sales fall 12.9% year-on-year 

Like-for-like sales were down 12.9% in April compared to the same month last year, the latest data from S4labour reveals. 

Outside of London, sites saw a drop of 15.9%, whilst the capital saw a very slight uplift of 0.7% year-on-year. Across the country, dry-led venues saw a decline of 10.4% and wet-led sites witnessed a marginally larger decrease of 17.8% in comparison to last year. 

For the months of March and April combined, year-on-year data showed that overall sales were down 1.9% in 2024, compared to the same two months in 2023. For the same periods, London sales were up 2.7% in 2024, but down 3% outside of the capital.  

Chief Growth Officer at S4labour, Richard Hartley, commented: “With Easter falling earlier than usual this year at the end of March, last month’s sales were up by 11.6% compared to 2023. As expected, this meant that April’s like-for-likes would appear lower this year, hence the drop.”  

The Beautiful Pubs Collective

Case Study

The Beautiful Pubs Collective 

Company Name: The Beautiful Pubs Collective
Business Type: Multi Site
Date: April 2024

Beautiful Pubs

Beautiful Pubs Overview

The Beautiful Pubs Collective partnered with S4labour towards the end of 2023. The Leicester-based business operates three sites: Knight & Garter, The Forge Inn and Rutland & Derby, all offering great food, drink and service.  

With over 90 team members and three very busy sites, Beautiful Pubs wanted a solution that could help them schedule their teams the most effectively to help save time and grow sales, without overspending on their labour budget.  

“With effective deployment, we are able to match sales demand hour-by-hour, which means we do not overspend.”

Rosalie Hagger

People and Experience Manager, The Beautiful Pubs Collective


Before S4labour, the team at Beautiful Pubs were not using a workforce management system for their rotas, H.R. and payroll.  

When it came to scheduling their teams, this meant that they were not always aware of their live spend, which sometimes led to unexpected labour costs.  

Their employees were signing in and out on paper documents, meaning their recorded hours were not always accurate. In turn, this impacted labour costs and payroll at the end of every month.  

Managers were being approached by staff members about absences, time off requests and holiday accrual in person, which was time-consuming and led to more admin.  

What were they looking for in a solution?

When moving to S4labour, Beautiful Pubs were looking for a solution that could help them to streamline all their operational processes.  

They wanted to be able to manage their labour in line with sales demand, to achieve excellent service and maximise sales across the business.


Now using S4labour, everything they need to manage their teams to be their best, is in one easily accessible place.  

With effective deployment, the team at Beautiful Pubs are able to match sales demand hour-by-hour so they aren’t overspending on their labour.  

With S4 Manage, their manages have real-time in-hand control over the day-to-day running of each site. They can view and analyse site performance, and amend staff rotas as operational needs evolve, as well as record any absences with ease.  

Using S4 Insights has given them collective visibility of forecasts, budgets and sales across all three sites.  

Using the employee app, S4 Connect, has given their teams complete access to their rotas, including shift briefs, slack tasks and incentives for every day. Teams are able to see booked and accrued holiday, as well request future holidays and ‘not available’ shifts. Staff members also have access to all their personal information and documents, including contracts and RTW, all in one place.  

March’s extra weekend helps boost hospitality sales

The latest sales data from S4labour has revealed that hospitality sales were up 11.6% overall in March, compared to the same month last year.   

Outside of London, sales saw an increase of 13.4% year-on-year, ahead of the capital which saw a marginal uplift of 4.1%. 

Across the country, sales in dry-led sites were up 12.4% and 10.2% in wet-led businesses. 

Chief Growth Officer at S4labour, Richard Hartley, added: “This year, March was a five-weekend month and Easter was earlier, so March saw the trading of Good Friday and the rest of Easter weekend. As a result of the bank holiday and additional weekend, an increase was to be expected, albeit it is still a pleasant surprise to see them up by over 11%. The increase here, and in February (3.5%), are indicators of a promising start to 2024.” 

February brings 3.5% uplift to sales

The latest sales data from S4labour has revealed that hospitality sales were up 3.5% overall in February, compared to the same month last year.  

This uplift was driven by sales in London, which saw an increase of 8.5% overall. Outside of the capital, overall sales were up 2.3% year-on-year.  

Wet-led sites across the country saw a decline of 0.2%, however, dry-led sites were up 5.6%.  

Chief Growth Officer at S4labour, Richard Hartley, commented: “This year being a leap year meant that there was an additional day of trading in February, which has played its part in the year-on-year increase, though it is not entirely responsible for the uplift.”  

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