As Christmas uncertainty begins to continue, data from S4labour shows sites within London are down 30% on last week’s sales.

The week-on-week decline was experienced by the whole sector too, however non-London sites saw their sales drop by a smaller 6.5% on the previous week.

Sector like-for-likes were also in decline, with the Capital again suffering as sales fell by 16% when comparing the same week with 2019.

Richard Hartley, Chief Product Officer for S4labour, said: “The announcement of Plan B and rumours of increased restrictions have clearly damaged consumer confidence heavily, and with Christmas fast approaching, the industry has a challenging time ahead”.

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