April sales fall 12.9% year-on-year 

by | May 14, 2024 | Sales Figures

Like-for-like sales were down 12.9% in April compared to the same month last year, the latest data from S4labour reveals. 

Outside of London, sites saw a drop of 15.9%, whilst the capital saw a very slight uplift of 0.7% year-on-year. Across the country, dry-led venues saw a decline of 10.4% and wet-led sites witnessed a marginally larger decrease of 17.8% in comparison to last year. 

For the months of March and April combined, year-on-year data showed that overall sales were down 1.9% in 2024, compared to the same two months in 2023. For the same periods, London sales were up 2.7% in 2024, but down 3% outside of the capital.  

Chief Growth Officer at S4labour, Richard Hartley, commented: “With Easter falling earlier than usual this year at the end of March, last month’s sales were up by 11.6% compared to 2023. As expected, this meant that April’s like-for-likes would appear lower this year, hence the drop.”  

Other Articles You May Like...
January brings strong growth for UK Hospitality

January brings strong growth for UK Hospitality

The latest figures from S4labour show another encouraging month for UK hospitality, with overall like for like sales up 5.5% in January compared to the same period last year. This builds on the momentum seen in December, when sales rose 3.4%. London delivered another...

read more
Happy New Year

Happy New Year

I think this message rings hollow for a lot of hospitality operators. Over the last few years, we have seen our cost base increase massively, and for many people, waking up in the new year has meant worrying about their businesses. Let’s not forget there are a...

read more