The latest data from S4labour reveals that sales were up 3.8% in November, compared to the same month last year. London saw growth of 5.9% year-on-year, whilst the rest of the UK witnessed a slightly more modest increase of 3.2%.  

This overall growth was driven by dry-led sites, with sales surging by 9.1%, compared to a 3.3% decline in wet-led sites.  

S4labour’s Chief Growth Officer, Richard Hartley, commented: “Despite challenging consumer prices, this upward trend is a positive start to the Christmas period. Hopefully, we should see spending considerably up through to the new year, which will help towards offsetting the new wage costs coming into play in April.”