How have the Euros impacted June’s sales?

by | Jul 4, 2024 | Sales Figures

Like for like sales were pushed up 3.3% in June, the latest sales data from S4labour reveals.   The data showed an upswing of 6% year-on-year in London, whilst sites outside the capital were up 2.7%, marking a minimal uplift for operators across the country.   June saw England’s first three Euro games kick off, along with good weather, which helped encourage sales slightly throughout the month. Both wet and dry-led sites did see some benefit of the football, with sales up 3.7% and 3.1% respectively.   Chief Growth Officer at S4labour, Richard Hartley, added: “The impact of the football and warm weather was much softer than operators would have hoped and expected. While dining out often takes a hit during key sporting events, it would appear that neither food, nor drink-focused venues have been able to fully maximise. However, with the team’s win on Sunday (30th June) securing England a spot in the quarter finals, operators will be hoping to see more games (and hopefully celebrations) throughout July to really boost sales this summer.” 

Other Articles You May Like...
Grosvenor Pubs & Inns – Case Study

Grosvenor Pubs & Inns – Case Study

Case Study - Operational Excellence Grosvenor Pubs & Inns Grosvenor Pubs Overview In 2024, we partnered with Grosvenor Pubs and Inns, rolling out the S4labour system and Operational Excellence Programme across the business. We spoke to Sam King, Business Director...

read more
Hospitality Sales in Decline in March, Wet Led Sites Slump 

Hospitality Sales in Decline in March, Wet Led Sites Slump 

Data from S4labour has revealed that March saw an overall decrease in sales of 0.7% when compared to the same month last year.  Sales show contrasting trends, with dry-led sites up by 2.1% and wet-led sites down 6.1% year-on-year.   The report also highlighted London...

read more