February Sales Flatline Year-on-Year

by | Mar 11, 2025 | Sales Figures

The hospitality industry experienced relatively flat sales in February compared to the same month last year, with a modest increase of 0.3%, the latest sales data form S4labour reveals.  

London saw sales increasing by a robust 4.4%, whilst areas outside of the capital saw a decline of 1%. 

The data also highlights the varying performance between wet-led and dry-led sites. Drink-focused establishments, saw a 3% drop in sales. Meanwhile, dry-led venues were up 2%.  

Richard Hartley, Chief Growth Officer at S4labour, commented: “Both January and February saw robust year-on-year growth for London at 8.6% and 4.4% respectively. Numbers outside of London have told us a different story, with like-for-likes down by 0.1% in January and 1% in February. As April approaches, all operators will be looking to maximise revenue.” 

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