Strong December Trading Sees Hospitality Sales Rise 3.4% Year‑on‑Year

The latest figures from S4labour show a strong finish to the year for UK hospitality, with overall like‑for‑like sales up 3.4% in December 2025. This marks a significant improvement on the 0.1% like-for-like increase recorded in December 2024 and builds on the 0.9% uplift seen in November, indicating growing momentum across the sector.

London once again outperformed the rest of the country, delivering a 10.5% rise in like‑for‑like sales compared to December last year. Trading outside the capital also remained positive, with non‑London regions reporting a 1.2% increase.

Dry‑led venues recorded a 3.5% uplift year‑on‑year, and wet‑led sites saw sales rise 3.3%, reflecting consistent spending across pubs and bars during the Christmas period.

Richard Hartley, Chief Growth Officer at S4labour, commented: “Consumer’s appear to have saved for the festive season which will have been a welcome relief to operators. However, we start a new year with government’s cost pressures on the horizon and the quietest time of year to navigate – hopefully it won’t be too quiet.”

Operational Excellence in Hospitality: Habits That Drive or Drain Performance

The Habits Gap: What Managers Are Really Doing

Every day, operators balance unpredictable guest volumes, fluctuating sales, and the challenge of keeping teams motivated and efficient. For ops teams, the difference between venues that thrive and those that struggle often comes down to one thing: the habits managers practice on the ground. 

Excellence is built shift by shift, habit by habit. When we surveyed hospitality professionals to uncover what managers are really doing, the results revealed a striking gap between what senior teams assume is happening and what’s actually taking place. That gap is where profit leaks, service falters, and opportunities are lost.

What You Think Is Happening vs. What’s Actually Happening

Many ops leaders assume their managers are forecasting sales, planning labour to match demand, and reviewing performance daily. But the data tells a different story: 

  • Only 46% of managers forecast sales on a day-by-day basis
  • 38% of managers don’t deploy their teams to maximise sales
  • 41% of managers don’t stagger start and finish times or deduct time for breaks
  • 26% don’t formalise their shift allocation when writing their rota
  • 15% of managers don’t use quiet periods productively
  • 54% do not review sales forecasts and labour schedules daily
  • 15% of managers don’t accurately track their hours for payroll

The Cost of Assumptions

Assuming your managers are doing the right things can be costly. Every missed forecast, every misaligned shift, every unreviewed rota contributes to profit leakage. The gap between the rota and reality is where money is lost — and where service suffers. 

“You can’t manage what you can’t see.” As an ops team, you need tools and processes that give you real-time visibility into what’s happening on the floor. That means: 

  • Seeing how labour is deployed hour-by-hour
  • Understanding how sales forecasts align with staffing
  • Identifying where shifts are overstaffed or underutilised

What Ops Managers Can Do Next

 Ask yourself: “Do I know what habits my managers are practicing every day?”

The truth is, excellence isn’t built on assumptions – it’s built on habits. That’s why we’ve developed our Operational Excellence Programme: a structured way to benchmark your venues, embed best practices, and turn good intentions into daily behaviours. By engaging with the programme, you’ll be able to:

 

  • Gain clear visibility into the habits shaping performance across your venues

  • Identify where good habits are strong – and where bad habits exist
  • Equip your managers with the tools and training to build consistency across every shift

How Service and Culture Built a Pub Empire – with Hamish Stoddart

Service and Culture: Lessons from Hamish

In the hospitality industry, great food and drink is essential – but it’s not enough. What truly sets businesses apart is exceptional service delivered consistently. In a recent episode of our podcast, RAW, we spoke with Hamish Stoddart, co-founder of Peach Pubs, about how his team created a culture of world-class service that set them apart. Here’s what we learned. 

The Peach Pubs Journey

Peach Pubs began in 2002 with a simple vision: to create gastro pubs that combined fantastic food with outstanding service. Starting with a single tenancy – the Rose & Crown – the founders wanted to build a scalable business that felt personal and welcoming. 

Hamish admits he wasn’t a typical industry insider. “I pulled my first pint at 38,” he says. But his passion for service and culture drove the business forward. From day one, Peach focused on shared ownership, giving general managers equity and encouraging every team member to feel like they owned the pub. This sense of pride became the foundation for exceptional guest experiences. 

Many businesses talk about values, but few make them stick. Peach Pubs embedded its purpose—“Making Life Peachy”—into every aspect of operations. For 15 years, the team lived by a set of values that weren’t just words on a wall. They were front-of-mind every day. Hamish explains:We taught ourselves to create a structure around the values so people could remember and live them. We even worked with a world-class memory champion to help staff recall them.” 

This commitment meant that even short-term team members could recite the values and share stories about how they applied them. The result? Guests walked into a Peach pub and felt instantly welcomed—because the team knew why they were there and what they stood for. 

Practical Strategies for Hospitality Leaders

Building a culture of great service doesn’t happen overnight. Here are Hamish’s top tips: 

  • Define Your Purpose and Values Clearly – make sure everyone knows why they’re in the building. A strong purpose creates alignment and motivation.
  • Invest in Training and Reinforcement – don’t just announce values – embed them. Use creative techniques to make them memorable and actionable.
  • Create Joy Internally – hospitality is about passing joy to guests. That only happens when your team feels valued and enjoys their work.
  • Commit Time and Resources – culture requires meetings, training, and leadership involvement. It’s an investment that pays off in loyalty and reputation.

While service is fundamental, Hamish reminds us that success in hospitality requires more than smiles and great food. Finance, operations, and leadership all play a role. “You spin a lot of plates in this game,” he says. But if you get culture right in the first few years, it becomes easier to maintain – and harder for competitors to replicate. 

At its heart, hospitality is about creating moments of joy. “You pass joy on,” Hamish says, “but only if you’re enjoying yourself and know why you’re there.” When every team member shares that sense of purpose, guests feel it – and that’s what keeps them coming back. 

More on Service and Culture

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Hospitality Sales Up 0.9% in November

Happy group of friends in restaurant

The latest figures from S4labour reveal a steady performance for UK hospitality in November 2025, with overall like-for-like sales up 0.9% year-on-year.

London continued to lead the way, posting a 6.7% uplift compared to November 2024, while non-London regions saw a decline of 1.2%, underlining tougher trading conditions outside the capital.

Wet-led venues delivered the strongest growth, with sales up 1.4% year-on-year. Dry-led sites also saw a modest increase of 0.6%, reflecting more cautious consumer spending on food.

Richard Hartley, Chief Growth Officer at S4labour, commented:
“After a buoyant month in October (+5.4%), November is much more modest with the majority of businesses in decline. Following the recent budget announcement this level of sales is a concern for many operators.” 

12 Operational Habits for Operational Excellence and Sales Growth in Hospitality

Operational excellence isn’t just a buzzword—it’s the backbone of successful hospitality businesses. From managing peak-season chaos to driving sales and creating memorable guest experiences, strong operational habits make the difference. Based on insights from our recent webinar, here are 12 habits that will help you boost efficiency, improve team morale, and grow revenue.

1. Communicate Clearly and Often

Use workforce tools and daily briefs to keep your team aligned. Clear communication reduces mistakes and empowers staff to deliver great service.

2. Plan Labour Strategically

Avoid the “throw everyone on the rota” trap. Overstaffing eats into profit, while understaffing hurts service. Balance is key.

3. Make Work Enjoyable

Happy teams create happy guests. Small gestures—meals, treats, recognition—go a long way in building morale.

4. Manage Admin Proactively

Stay on top of pre-orders and upsells. Spread admin tasks throughout the week to avoid bottlenecks and missed opportunities.

5. Say “Yes” to Sales Opportunities

Every phone call or walk-in is potential revenue. Train your team to maximise covers and upsell where possible.

6. Plan Shifts in Advance

Allocate roles when writing rotas. Put your best people in the right positions to optimise service and sales.

7. Elevate Guest Experience

First impressions matter—smiles, greetings, and personal touches create loyalty and repeat business.

8. Collect Feedback and Act on It

Encourage reviews and use insights to improve. Feedback also fuels marketing and bounce-back campaigns.

9. Prepare Your Bounce-Back Strategy

Plan January offers during December. Use creative tactics like mystery discounts or loyalty envelopes to drive post-holiday traffic.

10. Incentivise Upselling

Upselling boosts revenue, tips, and guest experience. Make it fun with team challenges and rewards.

11. Control Wastage

Monitor stock levels and portion sizes. Overordering and careless habits can erode margins quickly.

12. Start Where You Plan to Finish

Plan January rotas early and communicate holiday policies upfront. This ensures smooth operations and avoids surprises.

TRANSFORM YOUR BUSINESS

Operational Excellence Programme

Join 100s of operators and work with our team of experts to understand missed opportunities, reach beyond current practices, and align your tech with your unique business goals.
Everards Operational Excellence Programme