Hospitality in London Suffers 30% Decline in Sales

As Christmas uncertainty begins to continue, data from S4labour shows sites within London are down 30% on last week’s sales.

The week-on-week decline was experienced by the whole sector too, however non-London sites saw their sales drop by a smaller 6.5% on the previous week.

Sector like-for-likes were also in decline, with the Capital again suffering as sales fell by 16% when comparing the same week with 2019.

Richard Hartley, Chief Product Officer for S4labour, said: “The announcement of Plan B and rumours of increased restrictions have clearly damaged consumer confidence heavily, and with Christmas fast approaching, the industry has a challenging time ahead”.

Hospitality Sales Experience Decline Amidst Plan B Announcement

Following the Plan B announcement from the Prime Minister, data from S4labour shows weekly hospitality sales have dropped by 9% when compared to 2019 levels.

The like-for-like decline was felt by both London and non-London sites, with the Capital experiencing a 16% drop in sales last week on 2019 levels. Non-London sites saw a smaller 7% fall in weekly sales.

The Chief Product Officer of S4labour, Richard Hartley, commented: “Even though there is not a noticeable change in hospitality sales as a result of Plan B, the announcement will certainly not help the situation—likely affecting corporate-led venues’ sales the hardest. Speaking to customers, operators have experienced hundreds and hundreds of lost covers and cancellations. As a result, hopefully the sector sees resilient consumer behaviour as well as no further restrictions.”

Hospitality Sales Experience Slight Decline during November

November’s like-for-like hospitality sales dropped by 4% across the sector compared with 2019 levels, however food like-for-likes were positive.

Food sales were up 2% on November 2019, yet drink sales declined by 10.5%.

Both London and non-London sites also saw their like-for-likes decline last month. London was hit the hardest with a 9.5% reduction in sales, whereas non-London sites saw like-for-likes drop by a smaller 3%.

The Chief Product Officer of S4labour, Richard Hartley, commented: “The slight 4% decline in like-for-likes for the sector is not too concerning, especially given October’s strong 13.5% increase in like-for-likes. December looks to be a pivotal month, as the sector looks to sustain sales amidst the concern in recent booking cancellations.”

Customer Satisfaction—Getting It Right

Contact number: 01295 267400

Ever since S4labour started in 2010, our customer service has always been so important to us. It has been a key focus of ours for years. S4labour are still determined to produce fast, effective and concise customer service. We come from hospitality—numerous people in our team have been or even are currently operators. Customer service is part of our DNA.

Whether you’re raising a ticket with our helpdesk, making a quick call or calling an Account Manager, S4labour aims to always leave you feeling like you’ve done what you wanted to do. Nothing less. From our First Line Support all the way to our Development Team, everyone at S4labour wants to prove that we simply get our customers. 

Okay, so it’s all well and good talking about some buzzwords describing customer service: be that “exceptional”, “unmatched”, or “perfect”—anyone can say that. On that note, let us tell you how we go about giving you appropriate and effective customer service.

 

 

 

 

Easy.

Finding our number is simple. Once you’re logged into S4labour, our contact information is easy-to-find, locate and of course… use. The best part is you get to decide which method of contact you prefer. It’s as easy as raising a ticket or picking up the phone. In fact, here’s the number and email right here: 01295 267400 or email.

 

 

 

 

Constant Support. 365 Days a Year.

Someone from S4labour will always be on hand to help you. If you dial our number or raise a ticket, you can have peace of mind that it will be answered. From 08:30am to 05:30pm, every day (including weekends), one of our team will be on hand. 

 

 

Friendly, Honest, and Transparent.

Okay, apologies for the buzzwords on this one… but we really couldn’t help it because they’re true. Our team are completely solution orientated; we don’t stick to the same old scripts you may be used to. Actually, to be clear, S4labour doesn’t even have scripts. We genuinely pride ourselves on being that friendly voice behind the phone; being that response which really does help solve your query. On the transparency side of things, we’ll let you know exactly what the issue is in as much detail as possible. If we can’t answer your query there and then, we’ll put your query with the right experts to resolve the issue.

 

 

The Dreaded Phone Tree.

You can’t dread something we don’t have. S4labour does not operate a phone tree; we promise we hate them as much as you do. Instead, we have this revolutionary, innovative and groundbreaking system… someone being at the end of the phone. Your call and query will always be met with devotion and solutions. 

 

 

We Don’t Just Know Customer Service, We Know the System. 

The team at S4labour are all trained to a high standard on how to use what we promote: the S4labour system. Not just what it does, but why it does it. Have you ever called a company for help and realised they don’t really know what they’re talking about? That won’t happen with S4labour, all of our employees aren’t just trained to help, they’re empowered to help. 

 

 

A Support Call Is a Support Call!

Our aim of a support call is not to upsell you something. No sales pitches, we promise; it wastes your time. Our focus is giving you the support you require.

 

 

Walking The Walk.

We’ve said a lot, we know. However, what good is it to talk about facts and promises if you can’t even back them up? That’s why we’ve built a Customer Satisfaction Dashboard; letting our customers do the talking.

A Strong Month for Hospitality Sales

Following a strong September for hospitality, October’s monthly like-for-likes are up 13.5% when compared to October 2019. 

In particular, food-led sales performed well with a 17.8% increase in like-for-likes. Drink sales were also up by 9%—much higher than September’s drink like-for-likes. 

Non-London based sites saw their like-for-likes rise by a high 15.5%. As for London sites, their like-for-likes were up too; however by a smaller 3.5%. 

S4labour’s Chief Product Officer, Richard Hartley, stated: “October’s high like-for-likes is excellent news for the sector, especially given the amount of head winds (such as the increase in VAT and supply problems) that operators are facing. The Autumn Budget also spelled some good news for the sector in the years ahead.”