Valentine’s Day is a big one for the sector. With everyone heading out to bars and restaurants to enjoy some quality time with loved ones, it is one of the busiest and most profitable periods for Hospitality. In 2021, despite lockdown restrictions, CGA reported that 70% of Britons were still planning on getting a special meal on the 14th. Every year operators find different ways to get their hands on Valentine’s trade through unique and memorable experiences, whilst growing consumer confidence. Our like-for-like sales report revealed that in 2022, sales were up by 60% on the 14th compared to the preceding Friday 7th. So, what are other operators doing to drive footfall and sales that could inspire you this year? S4labour has been on the lookout for some fun and affordable offerings being run in 2023 by some big names in the business. We’ve found 4 ideas to inspire some fun this Valentine’s.
- Valentine’s Variety Show at Big Penny Social
- Dine Out at Inamo
- 3 Course Special at Bistrot Pierre
- Valentine’s Brunch at Harper’s Steakhouse