December 2023 vs. December 2022
Recent data released from S4labour shows an 11.1% increase in overall sales in December, compared to the same month in 2022.
In London, sales were up 14.2%, whilst areas outside of London saw 10.5% growth year-on-year. Dry-led sites were the driving force behind the overall increase, with sales up 13.9% compared to a more modest uplift of 7.3% in wet-led sites.
Richard Hartley, Chief Growth Officer at S4labour, commented: “In part, this increase is due to the train strikes that took place at the end of 2022, which impacted December sales and left a lower base point. Nonetheless, this consistent growth across the country reflects our industry’s dedication to customer satisfaction, even in challenging market conditions. Christmas has brought a much-welcomed boost to sales, which is a positive start to offsetting costs as operators continue to battle inflation, as well as the upcoming wage increases in April.