How have the Euros impacted June’s sales?

Like for like sales were pushed up 3.3% in June, the latest sales data from S4labour reveals.  

The data showed an upswing of 6% year-on-year in London, whilst sites outside the capital were up 2.7%, marking a minimal uplift for operators across the country.  

June saw England’s first three Euro games kick off, along with good weather, which helped encourage sales slightly throughout the month. Both wet and dry-led sites did see some benefit of the football, with sales up 3.7% and 3.1% respectively.  

Chief Growth Officer at S4labour, Richard Hartley, added: “The impact of the football and warm weather was much softer than operators would have hoped and expected. While dining out often takes a hit during key sporting events, it would appear that neither food, nor drink-focused venues have been able to fully maximise. However, with the team’s win on Sunday (30th June) securing England a spot in the quarter finals, operators will be hoping to see more games (and hopefully celebrations) throughout July to really boost sales this summer.” 

May sees LFL sales up 6.6%

The latest data from S4labour reveals an increase in like-for-like hospitality sales in May, with an overall rise of 6.6% compared to the same month last year. 

In London, sales were up 9.7% year-on-year and non-London recorded a 5.9% rise compared to May 2023.  

Wet-led venues experienced a modest increase of 3%, whilst dry-led sites saw a significant boost with an 8.4% increase in sales compared to last year. 

Richard Hartley, Chief Growth Officer at S4labour, commented: “The industry’s performance in May has been encouraging, particularly when we consider the extra bank holiday last year for the King’s coronation. With both London and non-London venues showing robust growth, and the significant rise in sales in dry-led sites, we can see a growing trend towards dining out, possibly fuelled by warmer weather.”

April sales fall 12.9% year-on-year 

Like-for-like sales were down 12.9% in April compared to the same month last year, the latest data from S4labour reveals. 

Outside of London, sites saw a drop of 15.9%, whilst the capital saw a very slight uplift of 0.7% year-on-year. Across the country, dry-led venues saw a decline of 10.4% and wet-led sites witnessed a marginally larger decrease of 17.8% in comparison to last year. 

For the months of March and April combined, year-on-year data showed that overall sales were down 1.9% in 2024, compared to the same two months in 2023. For the same periods, London sales were up 2.7% in 2024, but down 3% outside of the capital.  

Chief Growth Officer at S4labour, Richard Hartley, commented: “With Easter falling earlier than usual this year at the end of March, last month’s sales were up by 11.6% compared to 2023. As expected, this meant that April’s like-for-likes would appear lower this year, hence the drop.”  

March’s extra weekend helps boost hospitality sales

The latest sales data from S4labour has revealed that hospitality sales were up 11.6% overall in March, compared to the same month last year.   

Outside of London, sales saw an increase of 13.4% year-on-year, ahead of the capital which saw a marginal uplift of 4.1%. 

Across the country, sales in dry-led sites were up 12.4% and 10.2% in wet-led businesses. 

Chief Growth Officer at S4labour, Richard Hartley, added: “This year, March was a five-weekend month and Easter was earlier, so March saw the trading of Good Friday and the rest of Easter weekend. As a result of the bank holiday and additional weekend, an increase was to be expected, albeit it is still a pleasant surprise to see them up by over 11%. The increase here, and in February (3.5%), are indicators of a promising start to 2024.” 

February brings 3.5% uplift to sales

The latest sales data from S4labour has revealed that hospitality sales were up 3.5% overall in February, compared to the same month last year.  

This uplift was driven by sales in London, which saw an increase of 8.5% overall. Outside of the capital, overall sales were up 2.3% year-on-year.  

Wet-led sites across the country saw a decline of 0.2%, however, dry-led sites were up 5.6%.  

Chief Growth Officer at S4labour, Richard Hartley, commented: “This year being a leap year meant that there was an additional day of trading in February, which has played its part in the year-on-year increase, though it is not entirely responsible for the uplift.”  

Like-for-Like Hospitality sales experience decline in January

Data from S4labour has revealed that year-on-year sales were down 2.6% in January across the hospitality sector, compared to the same month last year.  

Sales saw a decline of 1.3% in London and a slightly bigger drop of 2.9% outside of the capital. Wet-led sites were the driving force behind the decline, with sales falling by 8.1%, in comparison to the 0.4% uplift in dry-led sites.  

S4labour’s Chief Growth Officer, Richard Hartley, commented: “Despite high inflation levels, and therefore high prices, sales are in decline, indicating that volumes are down. Operators up and down the country are feeling the strain of rising cost pressures, as people’s disposable income is not what it once was.”  

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