The latest sales data from S4labour has revealed that hospitality sales were up 11.6% overall in March, compared to the same month last year.   

Outside of London, sales saw an increase of 13.4% year-on-year, ahead of the capital which saw a marginal uplift of 4.1%. 

Across the country, sales in dry-led sites were up 12.4% and 10.2% in wet-led businesses. 

Chief Growth Officer at S4labour, Richard Hartley, added: “This year, March was a five-weekend month and Easter was earlier, so March saw the trading of Good Friday and the rest of Easter weekend. As a result of the bank holiday and additional weekend, an increase was to be expected, albeit it is still a pleasant surprise to see them up by over 11%. The increase here, and in February (3.5%), are indicators of a promising start to 2024.” 

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