April sales fall 12.9% year-on-year 

Like-for-like sales were down 12.9% in April compared to the same month last year, the latest data from S4labour reveals. 

Outside of London, sites saw a drop of 15.9%, whilst the capital saw a very slight uplift of 0.7% year-on-year. Across the country, dry-led venues saw a decline of 10.4% and wet-led sites witnessed a marginally larger decrease of 17.8% in comparison to last year. 

For the months of March and April combined, year-on-year data showed that overall sales were down 1.9% in 2024, compared to the same two months in 2023. For the same periods, London sales were up 2.7% in 2024, but down 3% outside of the capital.  

Chief Growth Officer at S4labour, Richard Hartley, commented: “With Easter falling earlier than usual this year at the end of March, last month’s sales were up by 11.6% compared to 2023. As expected, this meant that April’s like-for-likes would appear lower this year, hence the drop.”  

March’s extra weekend helps boost hospitality sales

The latest sales data from S4labour has revealed that hospitality sales were up 11.6% overall in March, compared to the same month last year.   

Outside of London, sales saw an increase of 13.4% year-on-year, ahead of the capital which saw a marginal uplift of 4.1%. 

Across the country, sales in dry-led sites were up 12.4% and 10.2% in wet-led businesses. 

Chief Growth Officer at S4labour, Richard Hartley, added: “This year, March was a five-weekend month and Easter was earlier, so March saw the trading of Good Friday and the rest of Easter weekend. As a result of the bank holiday and additional weekend, an increase was to be expected, albeit it is still a pleasant surprise to see them up by over 11%. The increase here, and in February (3.5%), are indicators of a promising start to 2024.” 

February brings 3.5% uplift to sales

The latest sales data from S4labour has revealed that hospitality sales were up 3.5% overall in February, compared to the same month last year.  

This uplift was driven by sales in London, which saw an increase of 8.5% overall. Outside of the capital, overall sales were up 2.3% year-on-year.  

Wet-led sites across the country saw a decline of 0.2%, however, dry-led sites were up 5.6%.  

Chief Growth Officer at S4labour, Richard Hartley, commented: “This year being a leap year meant that there was an additional day of trading in February, which has played its part in the year-on-year increase, though it is not entirely responsible for the uplift.”  

Like-for-Like Hospitality sales experience decline in January

Data from S4labour has revealed that year-on-year sales were down 2.6% in January across the hospitality sector, compared to the same month last year.  

Sales saw a decline of 1.3% in London and a slightly bigger drop of 2.9% outside of the capital. Wet-led sites were the driving force behind the decline, with sales falling by 8.1%, in comparison to the 0.4% uplift in dry-led sites.  

S4labour’s Chief Growth Officer, Richard Hartley, commented: “Despite high inflation levels, and therefore high prices, sales are in decline, indicating that volumes are down. Operators up and down the country are feeling the strain of rising cost pressures, as people’s disposable income is not what it once was.”  

December brings an 11.1% boost to sales

December 2023 vs. December 2022

Recent data released from S4labour shows an 11.1% increase in overall sales in December, compared to the same month in 2022.

In London, sales were up 14.2%, whilst areas outside of London saw 10.5% growth year-on-year. Dry-led sites were the driving force behind the overall increase, with sales up 13.9% compared to a more modest uplift of 7.3% in wet-led sites.

Richard Hartley, Chief Growth Officer at S4labour, commented: “In part, this increase is due to the train strikes that took place at the end of 2022, which impacted December sales and left a lower base point. Nonetheless, this consistent growth across the country reflects our industry’s dedication to customer satisfaction, even in challenging market conditions. Christmas has brought a much-welcomed boost to sales, which is a positive start to offsetting costs as operators continue to battle inflation, as well as the upcoming wage increases in April.

Dry-led sites up 9.1% in November, wet-led down 3.3%

The latest data from S4labour reveals that sales were up 3.8% in November, compared to the same month last year. London saw growth of 5.9% year-on-year, whilst the rest of the UK witnessed a slightly more modest increase of 3.2%.  

This overall growth was driven by dry-led sites, with sales surging by 9.1%, compared to a 3.3% decline in wet-led sites.  

S4labour’s Chief Growth Officer, Richard Hartley, commented: “Despite challenging consumer prices, this upward trend is a positive start to the Christmas period. Hopefully, we should see spending considerably up through to the new year, which will help towards offsetting the new wage costs coming into play in April.”