Although the Lionesses didn’t bring it home, they certainly brought in some sales, with figures telling a story of celebration.
Despite the early start, last Sunday saw the Women’s World Cup final drive a 10% increase in drink sales when compared to same day the previous week, according to the latest sales data from S4labour.
It is estimated around 2.6 million Brits headed to the pub to watch the game, splashing out on beverages to celebrate England being in a World Cup final for the first time since 1966.
It’s brilliant to see that the Women’s team won hearts on the field, with a positive ripple effect on local businesses. Here’s to the unstoppable spirit of football and the communities that come together to celebrate it!